Our Approach
Founded on our Love of the Run
Born from a community of runners, we've built a Tribe with a shared passion: the love of the run. From our very first collection a decade ago to our transformation into the UK’s first 360 degree sustainable running brand, that shared passion has always driven us to do things differently.
By instilling a sustainable ethos through the heart of our brand, being part of our Tribe means you’re doing your bit to protect the environment we love to run in - not just for today, but for the Tribe of tomorrow.
Reusing waste plastics
Transforming waste plastics into high performance kit means you tread lightly even when you run hard. Hand selected for unbeatable performance, unrivalled comfort and unparalleled quality, our 3 sustainable performance fabrics ensure your kit is made to go the distance - no questions asked.
Eco Tech Light: Crafted from specially formulated ECONYL®, a regenerated nylon yarn made from the discarded plastics clogging up our oceans. This fabric is super lightweight, breathable and silky soft, for an easy skimming fit with a comfortable feel.
Eco Tech Form: Made from the same high quality ECONYL® yarns, but with extra elastane for added stretch.This fabric is highly durable and extra supportive to provide tailored muscular compression for optimal performance.
Eco Tech Woven: Engineered from innovative REPREVE performance threads, spun from discarded plastic bottles from around the globe. This fabric features 4 way stretch for kit that moves with you, not against you.
ECONYL® is a regenerated nylon thread. Plastic is recovered from landfills and oceans all over the world, before being cleaned to extract and purify the nylon. Once a garment reaches the end of its life, it can go back into the regeneration process indefinitely.
REPREVE reuses the billions of plastic bottles that end up in landfills across the globe. After a deep clean, the bottles are chopped into plastic chips and spun into high-performance yarn. So far REPREVE has given new life to over 20 billion plastic bottles - improving the air we breathe by avoiding 385 million kg of CO2 emissions in the process.
Ethical production
With over a decade of legwork spent perfecting our craft, every product we create is thoughtfully designed in the UK and guided by continuous feedback from our Tribe.
We currently work with two partners in Portugal and China to create our products, who have been carefully selected for their transparency, specialised expertise and consistently high standards.
By working collaboratively with our chosen partners to create thoughtful pieces built to be worn year-round, we are resolutely rejecting fast fashion. We want you to love and enjoy your kit for years to come, not just the season ahead.
Committed to a circular economy
As part of our ongoing commitment to break the cycle of unnecessary waste and limit the use of new resources, you can send all your old or unwanted kit - from any brand - to be regenerated through our recycling programme. The materials are broken down, remade and reused - and you unlock extra rewards for doing your bit for the planet.
Buy One, Get One Tree pledge
For every order you place, we plant a tree with one of our global forest re-planting projects. No gimmicks, no fuss - just trees. Healthy, strong trees means less harmful pollutants in our air - helping to clean the air we breathe today, for the Tribe of the future.
