Behind the scenes of our first campaign shoot for Tribe Elite - day one

January 04, 2017

Behind the scenes of our first campaign shoot for Tribe Elite - day one

Selecting the right location to photograph our first premium collection, Tribe Elite, was a challenge; we needed a landscape that would capture the collection’s spirit of adventure, discovery and exploration whilst showcasing the refined aesthetic that makes this technical range so appealing.

After months of virtual exploration (thank you Google earth) we found Altnafeadh in the heart of Glencoe, Scotland. It was the perfect choice, a life-affirming rugged landscape of rough zigzag paths, infamous peaks and ridges, with just enough obstacles for our roving team of seven.

Day one of the shoot: harbored by light rain and icy gales we braved Aonach Eagach ridge, one of the most famous and classic hillwalking challenges in Scotland, not for the faint hearted (or those with vertigo).

We packed all the kit we needed into the van, and with the team in the Defender we drove to a point known as 'The Meeting Of the Three Waters', where the high mountains of Glencoe give rise to a spectacular waterfall, just upstream from a footbridge.

We snaked our way to the summit of Am Bodach, staying close to the stream, traversing an increasingly narrow ridge and it was at this point that the heavens opened…rain like this doesn’t happen in cities, soaked to the skin in under a minute we were up against the elements at their best.

Life affirming maybe, but with a drenched team and some pretty expensive photography kit, we had to move fast…without the power (or equipment) to fight back this is where we embraced the weather capturing some of the campaign’s grittiest images, capturing the spirit in one torrential downpour.


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